Pours an ultra pale yellow, one of the lightest colored beers I have seen. Completely clear. Thin white head. A virtually non existent aroma; I smell a hint of corn and ethanol. Taste is watery and bland, a hint of corn and ethanol in the aftertaste. Mouthfeel is like that of carbonated water, medium carbonation, not good at all. Drinkability is the highest ranked characteristic, even though it is still only a 2. I wouldn’t get this again, though I suppose it is a better value than the ‘premium’ BMC brands with it’s lower price.